Research; Album Covers

Album Cover; Scooter, Under the Radar Over The Top













- The key colour scheme used within the frame of this album is a mixture of blue and dark green. This creates the feeling of mystery but could also represent the night time, as dance music is mainly played at night in nightclubs and at parties.

- Although the colour scheme of blue is used, the colour used on the artist’s name is in bright yellow. This is a convention and repetitive colour which has appeared on a few of the album covers I have looked at. As the artist’s name is in yellow it draws the audience’s attention towards it, as it is used to stand out on the album cover.

- By doing this, it commercialises the album as the target demographics attention would be caught upon the album and the name recognised, creating interest in the product.

- The copy underneath the name of the artist is less eye catching, but still prominent in the way it is capitalised and of large font. The use of the colour white on the dark blue background makes the copy stand out.

- There is use of copy with a bubble to the bottom right of the frame. By using a brighter green as a background colour within the bubble it adds to the audience’s attention and by naming certain songs on the album, refresh the audience’s mind about the artists music and makes them want to buy the album.

- The artist’s picture is placed upon the album cover. This also could contribute to the commercialism of the product as target demographic would also recognise the look of the artist. Following this, the facial expressions used by the artist link with the genre of music, dance.

- The artist is placed in the top left corner of the album cover, linking in with the rule of thirds, conveying to the audience that he is a key member within the album. The gesture of his raising his arm up is a typical convention within dance music, and links to what the audience would be doing on a typical night out when this genre of music would be playing.

- The use of high key lighting is used to accentuate the artist’s facial expressions and create impact on the audience, linking with the moods and atmosphere that buying this album would subject to you. It also reinforces the importance of the artist.

- Unlike many dance albums there is not a woman within the album cover; however the movement and gesture, along with such aspects of lighting relate towards the ‘party’ and dance scene that a female is not needed, as the audience gain the sense of what the album is about.

- On the bottom of the album cover there is live pictures of someone djing, which link with the night time scene and therefore dance music, which this album is trying to sell. Also, there seems to be a microphone in the hand of the artist, which relates to night life and dance music also.

- The target demographic would be universal, both men and woman, as it doesn’t directly focus on one gender, allowing the largest demographic for the album. The sue of a ‘parent advisory’ shows that not anyone would be able to buy it, meaning the age ranges would vary from teenagers to mid twenties.