Research; Album Covers

Album Cover; floorfillers 2010, Various Artists

- The colour scheme within the frame of this album cover is multicoloured, which portrays a happy, party scene of nightlife, for example disco lights and strobe lights, which fit directly into the genre of the album which is dance.

- The use of the brightly coloured dots, acting as spot lights and possible strobe lights present the image of clubbing and partying upon the album, therefore conveying these type of actions when listening to the dance music.

- The background is quite simple, as it just consists of different coloured dots on a black background, but because of the brightness of the album cover it is bound to attract the audience’s attention as they walk past, therefore giving the album a high commercialisation.

- The target demographic of the album, I would say is universal, however maybe slightly more females as the colours of pinks and purples are more continually used on the album cover, unlike the blues and greens. The fact this album cover has tried to gain the target demographic of both men and woman suggests they are looking for the largest demographic, meaning the largest sale.

- The copy within the album cover dominates the frame. The title ‘floorfillers 2010’ is placed across the whole of the middle of the frame, trying to gain as much attention as possible. The large copy is a typical convention of a dance album cover however; this album chooses to use lowercase which challenges the typical convention of dance albums, maybe as it is such a well known company.

- The fact that the ‘2010’ copy has the colours of yellow, pink and purple, which have been consistent typical conventions of dance albums, focuses the audience’s attention and instantly tells them the year of the songs so they know what is expected upon the album.

- Copy dominates most of this framing, and the use of white writing on the black and multicoloured background stands out to the audience, intriguing them about the album. The use of the recognition of the various artists also persuades the audience to buy the album. The many artists who appear on the album cover will be popular artists of the audience, allowing them to buy an album of various artists, instead of many separate albums. Also, the fact within the copy the word 'dance' is used, reinforces the genre of the album to the audience and this is clear for them to see.

- There is no costume within this album cover but there seems to be some high key lighting upon the copy, which makes the copy glisten and attract the audience’s attention when walking past, therefore upping the commercialisation of the album towards the audience.

- With the use of no image upon the front cover and a few artists who are complied into the album, this creates an enigma towards the audience to wonder what other artists are on the album.